Hello friend!

I’m Amanda, a pharmacist-turned-birth-educator who helps moms and birth workers have AMAZING birth experiences through getting informed and confident in my digital courses. I help you simplify the data and research and stop caving to how the system says you should birth.

I’ve spent almost 20 years reading and interpreting medical literature as a scientist, researcher, and pharmacist, but the last 2.5 years as a mama myself where I applied my knowledge to get myself the ideal birth experience.


But it didn’t come that easily the first time around. My first pregnancy was as textbook as it comes - tell me if this sounds familiar. I picked the first obstetricans’ office on my insurance plan. I waited 37 minutes for my appointment that lasted less than 10 mins, and my questions were shrugged off with a “we have plenty of time to talk about this later.”

Before I knew it, my 38-week appointment rolled up. I had been dreaming of an unmedicated delivery, but still hadn’t been able to get my doctor to talk about it. Stressed by a million unanswered questions, my BP was a smidge high and BOOM! Now we are talking induction and I’m being told my baby and I are in danger without any details or discussion. After stalling for 2 weeks, I agreed to induce. After a grueling 51 hours of labor, I gave birth to my daughter.


I left that birth not understanding why I felt traumatized, guilty, and taken advantage of despite being a knowledgeable, educated person. I had delivered a healthy baby, and society tells you that’s all that matters! Did it matter that I didn’t get the unmedicated birth I wanted? Then it clicked.

Your experience matters. Your choices matter.

Your birth matters. 


A year later, I found out I was pregnant again. I knew I had to approach this pregnancy differently from the start. I researched everything furiously. From my midwife, to testing alternatives, to birth location. As my pregnancy progressed, I dove deeper into physiologic birth, informed consent, the benefits of doulas, the natural hormonal cascade... I COULDN’T BE STOPPED!

At 40 weeks and 4 days, after only 3 hours of active labor (and a mere 26 minutes at the hospital), I gave birth to another beautiful baby girl in an amazing, unmedicated, physiologic birth. 


I had done it! I had defied hospital policies.

I had delivered exactly how I wanted.

I was on top of the world!


I knew I had to share this with everyone who would listen. Which is what led me here, to YOU. 


If you're still reading this right now, you’re probably as jazzed as I am writing it. WOOHOO! Unmedicated birth! Decline all the interventions! Fire your OB! At the risk of missing the part where we chase down doctors with pitchforks: That’s not the point of the story. 


If you’re here, you obviously have questions. And that nagging whisper in your ear telling you to look deeper than what your practitioner is telling you… it’s right. You don’t have to take anyone’s word for it. Not even mine. I’m not here to tell you what to decide, or even what kind of birth to have. I’m here to lay out the options, show you the data, and help you figure out how to decide for yourself. 


I created this business to help people like you. To educate and empower moms and birthworkers to use the data to their advantage. To fill in the many gaps in traditional birth education, and take some of the guesswork out of planning for birth experience you want. 


Ready to get started? Let’s build your birth!